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In the News: From Virtual to Reality

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Fortune announced today that Backyard Sports, a video game series for children, has launched a new business model for the mobile games market. What makes the model ‘new’? The mobile game is now literally a platform for ‘real’ live sports-play, which is not only a new way of monetizing play, but also has the added benefit of circumventing parental fears of sedentary ‘screen’ play.

Read the article here; share your thoughts below:

Like Rock Band, new Backyard Sports mobile games let kids play with real equipment – Fortune.

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